Great Leaders Create Great Stories

Featuring:

Matthew Luhn Story Supervisor Pixar

Hosted by:

DLT's Glenn Moeckelmann

Storytelling is the #1 business skill necessary for success in today’s world. It’s the most effective way to be heard in the midst of constant “noise” in a global culture of 24/7 communication.

So how are your storytelling skills?

Join Matthew Luhn, Pixar Story Supervisor, as he teaches students, graduates, and working professionals the story methods he’s developed over the last 20 years while creating award-winning stories and characters on Toy Story 2, Toy Story 3, Monsters Inc., Finding Nemo, UP, Cars, Ratatouille, Monsters University, and other film projects in development.

The STORY FOR BUSINESS SEMINAR hosted by Digital Learning Tree is an exciting 2-day event featuring instruction by Story Supervisor Matthew Luhn from Pixar Animation Studios. Matthew’s globally renowned story seminars and workshops have taken place in cities around the world since 2005. Bringing inspiration to a wide array of business professionals to filmmakers.

On August 24th and 25th 2015, Digital Learning Tree is excited to be bringing Matthew’s STORY FOR BUSINESS SEMINAR to UC BERKELEY. This workshop will sell out fast, so be sure not to miss your chance to join us!

Registration Information
Register now and secure your spot using a credit card. You will receive your ticket by e-mail instantly.

Included with registration
- Refreshments during morning & afternoon coffee breaks
- Drawings for prizes & giveaways!

Join Us! Claim Your Spot Today!

Day 1

10:00a-11:00a
WHY AND HOW WE TELL STORIES
"Stories sell, and features tell." Business owners often "tell" about their features, but stories of life transformation are what “sell” products and services. We will discuss why and how we tell stories to entertain and communicate ideas.

11:00a-12:00p
CONTROLLING IDEA AND MISSION STATEMENT
Matthew will share his innovation process, used by many other directors and writers in Hollywood, on how to create new ideas to hook your audience. This process can be used when creating a mission statement, along with turning business ideas into action.

12:00p-01:00p
LUNCH

01:00p-04:00p
THREE-ACT STORY STRUCTURE AND STORY SPINE
By learning how to use the three-act story structure and story spine, attendees will experience, hands-on, how to create stories and characters.

Day 2

10:00a-11:00a
FAIL FAST!
As new research by Harvard Business School’s Shikhar Ghosh shows, 75% of all start-ups fail. Matthew will share his experience on how Pixar’s methodology of embracing experimentation while creating new ideas quickly like a “lean start-up,” has contributed to their success. Matthew will also share how to build and nurture a culture that inspires creativity.

11:00a-12:00p
IMAGES AND BRANDING
We will learn how to use the power of visual storytelling to successfully evoke empathy when communicating ideas to a particular audience.

12:00p-01:00p
LUNCH

01:00p-02:30p
YOUR STORY
Attendees will create their own personal story, and the story of their business, in a quick and effective way that will allow them to better communicate with their clients and staff.

02:30p-04:00p
PITCHING AND PRESENTING YOUR STORY AND IDEAS
Matthew will share his seven pitching tips, along with how to present your ideas in a way that will keep an audience interested and entertained.

Attending Matthew’s story workshop has made a drastic difference in growing my business and my understanding of why I am in my business. By learning why we tell stories and how to effectively tell a story, I am now able to look at my story and write it in a way that can communicate to my clients and staff.

Heather B. Quick - CEO The Quick Law Group

Matthew is one of the most inspiring speakers to use stories and nurture creativity in a workplace. He can open the magic of storytelling, and explain the story creation structure and how to use stories effectively in business and brand building.

Tim Helosuo - CEO Management Institute of Finland MIF

Matthew's classes are a must have for anyone who wants to know how to tell a great story whichever medium they work in. He has a genuine love and knowledge of story, which shines through in every seminar.

Hazel Marshall - Story Trainer BBC Academy

Matthew's Story Workshop at The Walt Disney Family Museum was inspiring, full of energy and gave a clear explanation of the story process from beginning to end. There was a wide experience range among the students that participated, but whether they were a pro or just getting started everyone had something to take away from Matthew's story workshop.

Jenna Calvao - Community Program Coordinator The Walt Disney Family Museum

Working with Matthew is a joy. His love of story is contagious, and his ability to generate and capture ideas is a marvel. He's an inspiring, natural born teacher, whose methods are clear and convincing.

Michael Ogden - Creative Director Sony

Matthew came in for the day and completely energized the entire Canada Science and Technology Museums Corporation. Matthew taught us why to tell stories, how to communicate via storytelling and more importantly, was able to get our entire team going in the same direction, and this, in just one day!

Alex Benay - CEO Canada Science and Technology Museums Corporation

Rarely, you’re told a story so clearly, yet with such a sense of discovery and surprise, you find yourself living it, on many levels, simultaneously. Imagine if that story was a story about how the best storytellers make stories. Matthew provides just that balanced magic in his presentation of storytelling. Matthew makes better stories possible.

Randy Nelson - Founder Pixar Animation Studios, DreamWorks, and Apple Education

PIXAR EXPERT